Our girl: Nicole Kniss by Adrienne

Posted by on 10:51 pm in Color, Fashion, Hair, Personal Style, Styling | 0 comments

Nicole Kniss just makes Sacramento a better place to live. This girl loves Michael Jackson, Star Wars, nail art and is one half of the dream design team Van Der Neer, along with her longtime boyfriend Justin.  She has a day job as a barista and a nanny and has an infectious sense of charm and humor that makes you want to hang around her all day long.  I’ve had the pleasure of taking her hair from long to a fun, swingy bob and we’ve done shades of silver, pink and peach this year.  You can find her designs on Etsy and at

Megan’s Pretty Session

Posted by on 11:09 pm in Color, Cutting, Fashion, Hair, Makeup, Personal Style, Styling | 0 comments

Pretty Sessions part deux: Beauty is everywhere…

For our second Pretty Sessions series we took a cue from nature like spring blossoms emerging from a decaying shrub in our very own midtown area.  Megan, our model, is a recent college grad.  She’s a sometimes actress who is planning a trip to Canada to utilize her love for the French language she’s been studying.  She was open to a color change with a twist.  Adrienne freshened up her sandy roots with a medium warm brown and added pops of green, purple and electric banana color, similar to the colors found in our local flora.  Angelina then created a stronger fringe with “chops”, giving her a slightly sixties vibe.  A little boheme, a little psychedelic and a true example that inspiration can be found anywhere.


Abby’s Pretty Session

Posted by on 6:12 pm in Color, Cutting, Fashion, Hair, Makeup, Personal Style, Styling, Uncategorized | 0 comments

As some of you may know Deeda has brought on a new product line called Purely Perfect from Bumble and bumble founder Michael Gordon. Purely Perfect is consisted of three products so far, consisting of Cleansing Creme, Foundation Creme and a blow dry lotion called Smooth Finish. At the core of their philosophy, MG and his team have dedicated themselves to telling the hair and really, life stories of the individuals in their lives and people they meet on the street in New York. They are a movement called Hairstory and they have been influential to us and helped us to take a look at the real person we are working with and find out who they really are and what they want to be. It seems like such a simple concept, but after you get to a certain age people stop asking, “What do you want to be?” when really, we should never stop asking this question.

After visiting New York in January and speaking to Michael Gordon one on one, Angelina thought there was real freedom in meeting real people in our neighborhoods and circle of friends and telling their story through making them look how they want to be seen. That leads us to our first Pretty Session with Abby, a local barista that Angelina met one morning on her way in to work. She was totally open to changing up her look and her hair color from her natural shade. Although Abby has had various other shades in the past, her current job does not allow her to have unnatural colors in her hair. Ruling that out, Adrienne made her this peachy blond and Angelina gave her a cut that was still long enough to wear in a variety of styles.

Getting to know Abby has been fun as she has worked with us on a couple of other projects since this first pretty session. She loves goth nights at DNA lounge in San Francisco and she is an animal lover studying veterinary medicine. She has great posture and grace and wit about her that is uncommon today. Stay tuned for the next pretty session.   

Candy Girls

Posted by on 1:41 am in Color, Fashion, Hair, Makeup, Personal Style, Styling, Uncategorized | 0 comments

What better way to accessorize your favorite angora sweater than a pop of color in your hair?

Bienvenue Gianna…

…et Nicole. 

Creative color thanks to Adrienne Cheng

Styled using Bumble and bumble and Purely Perfect products.

Makeup by Javie

Shout out to Adrienne’s muses, Gianna and Nicole

Photos by Katie Roan


Posted by on 6:34 pm in Fashion, Hair, Makeup, Personal Style, Styling, Uncategorized | 0 comments

Daytrip, our first short film was shot in Lincoln, CA as well as Curtis Park and Land Park of Sacramento. It is the story of a Sacramento summer with its tree-lined streets, sunny days, neighborhood ice cream shops. Cruising in the ’62 VW bug, meeting up with friends and spending the whole day together. The way the light changes throughout the day from the sun in your eyes to the soft light of the late afternoon all the way to sundown. Playing dress up and climbing trees, walking barefoot never gets old…


Credits are in the credits babes.

Models styled with Bumble and bumble and Purely Perfect products.

Tropical Summer

Posted by on 6:41 pm in Fashion, Hair, Makeup, Personal Style, Styling | 0 comments

It may only be the beginning of March, but as Sacramento weather gets warmer we are already dreaming of summer…

Collage by Emily for Deeda does Summer inspiration

Stay tuned for more Pretty Sessions and posts about the new product line we are carrying called Purely Perfect.. Time to simplify…

Family and The Family Business

Posted by on 8:56 pm in Color, Cutting, Hair, Makeup, Personal Style, Styling, Uncategorized | 0 comments

The holidays are among us and we can’t help but think of family, so why not feature a family of four generations that we have the privilege to have as clients and friends? Teri, granddaughter of Faye and daughter of Donna is also mother of Alex and Josh. She was the first of the bunch to go to Angelina and soon enough the rest followed suit – Josh finding his way to Javie as well! The family knows all about family business as they are the proprietors of the well known and loved Hollywood Hardware. There is something in having that connection to building and running something from the ground up that is hard to put into words.. Here are some that Teri used to describe the other members..

On the shop: Old School.

On Faye: Sassy still, young, hip, beautiful, elegant.

On Donna: Caring, sincere,generous, beautiful.

On Josh: Silly, genuine, perfect.

On Alex: Adventuresome, a risk taker.

On Holidays: We Eat. Have Parties. Very old school, anything my mother or grandmother cooks. Everything Italian and classic American, like stuff from the 1950s, 1960s.

What they always sing to each other from the musical Wicked:

You’re perfect. You’re perfect. We’re perfect together.

A Taste of Summer in the Winter’s Cold

Posted by on 7:50 pm in Fashion, Hair, Makeup, Personal Style, Styling, Uncategorized | 0 comments

Call it throwback if you want, or just imagine driving somewhere warm  and this..

The DEEDA tribute to KISS. Motorcity. Cool kids, a little face paint and a bit of attitude…

We wanted to capture summer, rock and roll and having your own ragtag group of friends who might not fit in just anywhere.

Hair and styling by Darcie and Adrienne.

Makeup by Jeff and Javie.

Photos by Olivia.


The Post-Baby CHOP!

Posted by on 2:17 am in Color, Cutting, Fashion, Hair, Personal Style, Styling, Uncategorized | 0 comments

THE POST BABY CHOP from Deeda Salon on Vimeo.

Post wedding, post breakup, post baby or just because… A bob is always a welcome change.

Here is Sara’s post baby chop also dubbed “the skater bob” by Angelina.

The Zhoosh by Deeda at GOOD

Posted by on 12:24 am in Fashion, Hair, Makeup, Personal Style, Styling, Uncategorized | 0 comments

When something is good it’s good, it’s that simple.. Which is why we love the GOOD: Street food + Design market  that happens every first Sunday of the month. We have described it as an upscale craft fair with one of a kind designers from any category you could be looking for coupled with some of the top chefs in Sacramento preparing their best street food.

We did our first pop up shop there last month which consisted of a braid bar, spa water, yummy candles, kitty t-shirts (ask us the story next time you’re in) and vintage Chinese papier-maché pots. Here’s a taste of the action below. Check us out at the GOOD Night Market Thursday September 19th from 6-10!