The holidays are among us and we can’t help but think of family, so why not feature a family of four generations that we have the privilege to have as clients and friends? Teri, granddaughter of Faye and daughter of Donna is also mother of Alex and Josh. She was the first of the bunch to go to Angelina and soon enough the rest followed suit – Josh finding his way to Javie as well! The family knows all about family business as they are the proprietors of the well known and loved Hollywood Hardware. There is something in having that connection to building and running something from the ground up that is hard to put into words.. Here are some that Teri used to describe the other members..
On the shop: Old School.
On Donna: Caring, sincere,generous, beautiful.
On Josh: Silly, genuine, perfect.
On Alex: Adventuresome, a risk taker.
On Holidays: We Eat. Have Parties. Very old school, anything my mother or grandmother cooks. Everything Italian and classic American, like stuff from the 1950s, 1960s.
What they always sing to each other from the musical Wicked:
You’re perfect. You’re perfect. We’re perfect together.
Call it throwback if you want, or just imagine driving somewhere warm and this..
The DEEDA tribute to KISS. Motorcity. Cool kids, a little face paint and a bit of attitude…
We wanted to capture summer, rock and roll and having your own ragtag group of friends who might not fit in just anywhere.
Hair and styling by Darcie and Adrienne.
Makeup by Jeff and Javie.
Photos by Olivia.
When something is good it’s good, it’s that simple.. Which is why we love the GOOD: Street food + Design market that happens every first Sunday of the month. We have described it as an upscale craft fair with one of a kind designers from any category you could be looking for coupled with some of the top chefs in Sacramento preparing their best street food.
We did our first pop up shop there last month which consisted of a braid bar, spa water, yummy candles, kitty t-shirts (ask us the story next time you’re in) and vintage Chinese papier-maché pots. Here’s a taste of the action below. Check us out at the GOOD Night Market Thursday September 19th from 6-10!
When the “Local Guiders” of Midtown Cocktail Week approached us to do hair for a spread in their guide to the events surrounding the event we gladly accepted! If you got one of said guides you may have noticed the pretty girls with the pretty drinks yourselves. Here are some of our favorites if you missed it!
Photographed by Jenn Bartell Photography + Design
Hair by Angelina Caceres, Emily Vierra and Javie Wallbanger.
Makeup by Michelle Takehara and Javie Wallbanger.
Hair and makeup assistance by Eric Torneros.
Space provided by Ella Dining Room & Bar courtesy of Dave Seva.
Models: Jacquelyn Garcia of Deeda Salon, Jossalyn Nelson and Kelsey Johnson of Cast Images Talent Agency.
We are always pushing ourselves to be better stylists, but also to create a story, a mood and a feeling to share with people. The images we create are so important to all of us because we dream up the kind of girl we want to portray and try to realize these dreams starting, of course, with the hair then the clothing, the accessories, the right backdrop, building or home, etc.
With that being said, Bumble and bumble really spoke to our fancy when they announced a competition to win a spotlight in W magazine. Create a themed look using the new Bb. Thickening Mousse with a chance to meet Bumble icons in NYC… Sounds like a dream right?
These are some images from behind the scenes of two of our stylists so far. More to come..
Image 2 and 3
Adrienne, one of our newest team members at Deeda has already become a huge inspiration in the shop. Less than a week after her beautiful Beyond the Valley of the Dolls-themed shoot, she did this three part series on modern summer hair for the go-to beauty blog, The Emery Board. I don’t want to give away all the looks so the first pic is a before shot FYI!
The three looks were a modern pompadour, a side pony braid with fabric a la Shoshanna from the HBO show GIRLS and then a wavy, braided festival goddess finale! The makeup was natural, fresh with a pop of color and a touch of tribal at the finish. You’ll have to click on the link above or any of the three photos below to see the step by step to achieving the looks and see how beautiful model Veronica looks in each one <3
Hair by: Adrienne Cheng
Makeup by: Michelle
Model: Veronica Gonzales
Shot by: Rachel Valley
Clothing from: Cuffs
Reposted from: The Emery Board